Make the central message easier to understand while giving the concept a distinctive visual identity.
Original design study · Websites
Forma — a clearer digital storefront
A concept for a considered homeware store, bringing warm photography, clear categories, and a calmer buying journey together.
This is a self-initiated concept, not a commissioned client project. No client identity or measured performance results are presented.
Start with the audience journey, define a simple hierarchy, and use a focused set of type, color, and layout decisions.
The intended result is a clearer path through the content and a recognizable experience across touchpoints. No client performance metrics are claimed.
This design study documents the thinking behind the concept. The outcomes below describe the intended experience rather than measured business results.
Ideas welcome. Ambition encouraged.