Original design study · Websites
Forma — a clearer digital storefront
A concept for a considered homeware store, bringing warm photography, clear categories, and a calmer buying journey together.
This is a self-initiated concept, not a commissioned client project. No client identity or measured performance results are presented.
A concept for a considered homeware store, bringing warm photography, clear categories, and a calmer buying journey together.
The design direction
This self-initiated concept explores visual hierarchy, clear information, and a consistent experience across screens. It is presented as a design study and does not represent a commissioned client project.
Ideas welcome. Ambition encouraged.